Rewriting the rules of fashion

Fast fashion pollutes, exploits, and throws away tons of clothing even brand new. Luxury isn’t always better, with markups up to 15× the production cost.

  • Eco-friendly

    100% combed organic cotton. No pesticides, insecticides, or GMOs used. Eco-friendly dyeing. Decent working conditions and wages for farmers and employees

  • Printed in France

    Every item is printed and shipped from France.
    Your T-shirt goes from design to your door without crossing half the planet and it’s made under fair working conditions

  • Affordable

    High quality doesn’t have to mean overpriced.
    Ethical consumption doesn’t mean paying more, it means paying more fairly.